Conflict leaves many injured and disabled individuals without access to critical care and support, yet their struggles often go unnoticed. Humanity & Inclusion aimed to shed light on the urgent humanitarian crises in Gaza and Ukraine while raising awareness of its life-saving work. The Relations Group led a strategic media campaign, using key anniversaries to create timely relevance and drive engagement. Through national radio and TV coverage, we amplified Humanity & Inclusion’s message, encouraged support for its Gaza and Ukraine appeals, and strengthened its presence in the UK, ensuring more people understood the vital role it plays in conflict-affected communities.