TensCare sought to tackle the widespread misconception that incontinence only affects older adults by raising awareness of their Pelvic Floor Exercisers (PFEs) as effective continence treatments for both men and women. Through targeted interviews, we helped position TensCare as thought leaders in continence health, highlighting the importance of early attention to intimate health to prevent incontinence later in life. This approach broadened public understanding and encouraged proactive care across all age groups.