Our mission was to support the NHS in reaching communities disproportionately affected by COVID-19, with a particular focus on Black African and Black Caribbean audiences, and to strengthen confidence in COVID vaccination as part of the NHS ‘evergreen offer’. The Relations Group delivered a targeted communications campaign designed to increase awareness that vaccinations—including first, second and booster doses—remain available and accessible at any time for eligible individuals. Through trusted messaging and culturally relevant outreach, the campaign worked to address concerns, dispel misinformation, and reinforce the role of vaccination in protecting individuals, families, and wider communities. By prioritising clarity, trust and inclusivity, the activity supported the NHS in improving uptake and ensuring more equitable access to vital public health protection.