We collaborated with TallyMoney to enhance brand awareness during Diwali, one of the most significant religious festivals of the year. Diwali celebrations include lighting diya lamps and exchanging gifts with loved ones, such as sweets, dried fruits, flowers, and gold. As an asset-based currency backed by gold, TallyMoney offers an alternative to traditional fiat money. Tally’s spokesperson, Arun Ranganathan, a practising Hindu and gold expert, shared insights on the cultural and mythological significance of gold in Diwali.