Collaborating closely with IAM RoadSmart, we significantly boosted brand visibility by driving awareness of their Drink & Drug Campaign. Our campaign focused on educating the UK public about the severe risks associated with driving under the influence of alcohol or illegal drugs, highlighting the life-threatening consequences and legal repercussions. Leveraging the heightened risk period during the Christmas season, when social gatherings often lead to increased alcohol consumption, we strategically timed the campaign to maximise impact. Through targeted media outreach and compelling messaging, we reinforced the importance of responsible behaviour behind the wheel, supporting IAM RoadSmart’s mission to reduce accidents and promote safer roads nationwide during one of the most critical times of the year.