With nearly 800,000 women in the UK waiting for gynaecological appointments and 81% feeling their pain is overlooked by healthcare professionals, Your Daye aimed to confront the stark realities of the gender pain gap—particularly around endometriosis. To drive awareness and empower women to take control of their health, we positioned founder Valentina Milanova as a leading voice in women’s health. Through a targeted radio campaign timed to Endometriosis Awareness Month, we secured expert-led conversations across UK stations, spotlighting Daye’s work in pain relief innovation and directing audiences to yourdaye.com for support, resources, and solutions.