We supported FamilySearch in addressing the common challenge many face when trying to trace their ancestry—particularly those unsure where to begin or unable to access paid services. As a not-for-profit organisation, FamilySearch offers completely free tools to help individuals build their family tree, discover relatives, and preserve memories across generations. Through a targeted media campaign, we helped raise awareness of their UK offering, positioning FamilySearch as an accessible and collaborative platform for exploring heritage. The campaign was strategically timed to coincide with Family History Month, encouraging listeners to start their search during a period of heightened interest in genealogy.