Many individuals lack awareness of their deep ancestral origins and the rich tapestry of history embedded in their DNA. My True Ancestry bridges this gap by analysing thousands of authentic archaeological samples from over 85 ancient civilisations, enabling users to connect with their ancient heritage in a meaningful way. To support this, we developed a campaign that showcased key archaeological sites and demystified the complex process behind the DNA analysis through engaging interviews and features. By aligning the campaign with Family History Month, we maximised visibility and interest, successfully educating and inspiring a UK-wide audience about the power of exploring their ancient lineage