Many young people and their parents are unaware of the wide range of exciting career opportunities available in the video game industry. We helped Shift6 raise awareness of their ‘Game Career Week’ by promoting the event to UK families, highlighting the diverse program designed to inspire and educate kids and parents about careers in this fast-growing and dynamic sector. By securing media coverage timed with the launch, we encouraged exploration and engagement, positioning Shift6 as a key facilitator for the next generation of game industry professionals.