Glaucoma UK faced the challenge of low public awareness about glaucoma, a group of eye diseases that cause optic nerve damage and potential sight loss, often without noticeable symptoms. To tackle this, we amplified Glaucoma UK’s campaign during Glaucoma Awareness Week 2023, highlighting personal stories from individuals living with glaucoma to educate the public on the importance of regular eye tests for early detection. We also raised awareness that glaucoma can affect people of all ages and may be hereditary, broadening understanding beyond the misconception that it only impacts older adults. This approach helped strengthen public knowledge, reduce stigma, and provide vital support to those affected by the condition.