With growing consumer interest in bold flavours and healthier eating habits, the Relations Group delivered a nationwide broadcast campaign to raise awareness of South Devon Chilli Farm and position it as the home of British chillies. Timed around International Hot & Spicy Food Day to maximise relevance, the campaign highlighted the farm’s sustainable approach and diverse, family-friendly chilli range - from mild varieties to fiery favourites - while showcasing its use of 100% renewable energy and unique products inspired by global heritage, including flavours rooted in Trinidadian tradition. By spotlighting founder Amrit’s journey with the iconic Moruga Scorpion chilli and framing the conversation around whether Brits would embrace spicy food in the New Year, we created engaging broadcast moments that explored how chillies can bring flavour, warmth and variety to January diets, while driving audiences to discover more about the South Devon Chilli Farm and its products online.