Our work with Go Ape centred on reaffirming their status as the UK’s top forest adventure destination, while increasing visibility and footfall across all 34 locations. Amid a crowded news agenda, we crafted a timely and emotionally resonant campaign that tapped into themes of nature, mental wellbeing, and reconnection—key priorities for audiences seeking meaningful, screen-free experiences. Through engaging interviews, compelling storytelling, and relevant seasonal hooks, we positioned Go Ape as more than just an adventure park, but as a place where families, friends, and colleagues could reconnect, recharge, and challenge themselves in the great outdoors.