Many UK travellers remain unaware of the unique outdoor experiences and vibrant cultural scene that San Francisco offers. We partnered with the San Francisco Travel Association to boost brand awareness by spotlighting the city’s attractions and promoting Mayor London Breed’s vision of “outdoor urbanism,” which enhances access to outdoor commercial, cultural, and recreational activities. Leveraging the timing of Mayor Breed’s UK visit, our campaign amplified these messages, increasing interest and enthusiasm among UK audiences for visiting San Francisco.