We partnered with IBM on two high-profile campaigns tied to major events: London Tech Week and Wimbledon. For London Tech Week, the focus was on championing female leadership in the AI industry, spotlighting the importance of diversity in tech while educating businesses on how to unlock the full capabilities of AI to drive innovation and growth. This campaign positioned IBM as a forward-thinking leader committed to inclusive technology. Following this, during Wimbledon, we promoted IBM’s cutting-edge digital feature, “Catch Me Up,” which leverages AI to personalise and elevate the fan experience by providing tailored highlights and interactive content, helping IBM showcase its expertise in blending technology with live sports entertainment to engage audiences on a deeper level.