Many people struggle to find meaningful and exciting Valentine’s gifts while also lacking guidance on sexual wellness. Lovehoney set out to inspire audiences with thoughtful gift ideas and position itself as the UK’s leading expert in sexual well-being. The Relations Group launched a targeted media campaign, securing nationwide coverage featuring renowned sex and relationships expert Annabelle Knight. By sparking open conversations around intimacy and pleasure, we boosted Lovehoney’s brand awareness ahead of Valentine’s Day, reinforcing its reputation as the go-to destination for sexual wellness and relationship enhancement.