We helped Debt Free Advice raise their brand profile while encouraging Londoners struggling with debt to access their free services. To coincide with the launch of their mobile advice bus tour across London, we amplified awareness of this accessible, community-focused initiative designed to bring debt relief and financial guidance directly to low-income families. This timely hook leveraged local media interest, making it easier for those affected by debt and cost-of-living pressures to find practical help and regain control of their finances.