We partnered with Aegon to deepen public understanding of financial wellbeing by spotlighting the crucial role of mindset and behaviour alongside financial circumstances. Timed with the release of Aegon’s Financial Wellbeing report, the campaign highlighted the unique financial challenges women face, revealing lower wellbeing scores on average. Collaborating with Nikki, The Female Money Doctor, we helped spark a national conversation—encouraging individuals to improve their financial mindset and take proactive steps toward a more secure financial future, while strengthening Aegon’s association with financial wellbeing.