Places Leisure launched their Move Through Menopause programme to support women navigating menopause with expert-led, evidence-based fitness and wellbeing advice. The course tackles a widespread issue: 85% of menopausal women feel excluded from the world of fitness, and many face barriers to staying active. To help raise awareness and ensure the programme reached the audiences who needed it most, we created a media strategy that spotlighted the initiative’s impact. Through compelling messaging, expert voices, and case studies, we secured high-profile media coverage that positioned Places Leisure as a leader in inclusive community health.