With prostate cancer often misunderstood as an older man’s disease, many younger men delay testing or overlook the risks altogether. To address this, the Relations Group supported Youth Revisited in raising awareness of its free PSA testing initiative, timed around Movember to maximise relevance and urgency. Through relatable broadcast storytelling, we helped challenge age-related misconceptions, humanised Youth Revisited as a supportive and trustworthy presence, and highlighted the life-saving importance of early detection. The campaign encouraged men of all ages to take action, access free tests, and engage with Youth Revisited online, while building credible earned media assets to support the charity’s long-term growth and impact.