MS Trust sought to raise brand recognition and highlight the challenges faced by people living with Multiple Sclerosis during MS Awareness Week. We led a campaign that brought attention to the impact of inadequate accessible care on their daily lives and wellbeing, emphasising the urgent need for improved support and resources. By sharing compelling stories and expert insights, we increased public and stakeholder understanding, positioning MS Trust as a leading advocate dedicated to enhancing care and quality of life for those affected by MS.