We strategically timed our campaign with National Apprenticeship Week to maximise impact, helping Amazing Apprenticeships become the foremost authority on apprenticeships in the UK. Leveraging this timely hook, we engaged presenters nationwide to spotlight the benefits of apprenticeships as powerful career pathways. By showcasing top partner organisations and real success stories, we inspired young people to consider apprenticeships as a practical route to their dream careers, significantly boosting the brand’s visibility and influence during this key national moment.