Foot care is often overlooked, despite its essential role in overall wellbeing. To shift this mindset, we partnered with Palmers to launch a nationwide campaign during National Feet Week—sparking timely conversations around the importance of healthy feet. By promoting their luxurious yet affordable range of naturally inspired products with rich textures and signature scents, the campaign positioned Palmers as a trusted go-to for everyday foot care. Through a national competition and media outreach, we helped drive awareness and engagement across the UK.