To support the launch of Harry Ramsden’s new vegan fish range, we developed and delivered a strategic editorial campaign that highlighted the brand’s heritage while showcasing its commitment to innovation in the fish and chips sector. We secured widespread media coverage to amplify their message, drive consumer interest, and raise awareness around the product’s availability in both restaurants and supermarkets. By timing the campaign to coincide with National Fish and Chips Day, we maximised relevance and audience engagement, reinforcing Harry Ramsden’s position as a forward-thinking leader in British cuisine.