To support the launch of Harry Ramsden’s new vegan fish range, we developed and delivered a strategic editorial campaign that spotlighted the brand’s rich heritage while emphasising its commitment to innovation in the fish and chips sector. Timed to coincide with National Fish and Chips Day, the campaign maximised relevance and audience interest, raising awareness of the product’s availability in both restaurants and supermarkets. Utilising radio competitions, we reinforced Harry Ramsden’s position as a forward-thinking leader in British cuisine.