BHETA faced the challenge of standing out as the leading authority in the competitive home improvement sector. We leveraged National Home Improvement Month to position BHETA as the industry’s trusted voice and influencer. Through strategic media outreach, we secured endorsements from prominent radio presenters and influential online contacts, amplifying BHETA’s profile. Our campaign also raised awareness of BHETA’s partner brands and the range of activities planned for the month, reinforcing BHETA’s role as the driving force behind this key industry initiative.