NIVEA sought to highlight the profound benefits of human touch, supported by their latest research, while promoting their skincare range and spotlighting their new three-year partnership with UNICEF UK focused on skin-to-skin care for preterm babies. We helped amplify these messages through targeted media outreach, increasing public awareness about the importance of touch in early development and positioning NIVEA as a compassionate leader in skincare innovation. The campaign, timed to coincide with National Kissing Day, maximised engagement by connecting the brand’s values to a wider celebration of human connection and care.