Properoni set out to boost brand awareness across the UK by positioning themselves as the leading choice for pizza toppings. To achieve this, our campaign sparked conversations around emerging pizza trends and encouraged audiences to celebrate National Pizza Day with Properoni’s signature garnishes. Highlighting their impressive presence—topping approximately 12 million pizzas annually, featured in around 1,000 restaurants, and stocked in over 2,000 retail outlets—we emphasised Properoni’s widespread influence in the pizza market and reinforced their reputation as the go-to brand for pizza lovers nationwide.