Peter Beales Roses aimed to establish themselves as the leading heritage rose supplier and officially launch the ‘With Courage’ rose. Our media campaign generated strong interest around the rose, highlighting that 20% of sales would be donated to the RNLI to support crew kits, training, and the vital life-saving services they provide. Leveraging this timely charity partnership, we successfully engaged audiences and boosted awareness of both the rose and Peter Beales’ heritage brand..