Amid growing concern around youth mental health and the lack of trauma-informed approaches in education, we worked with Trauma Informed Schools UK to promote the premiere of their powerful teen-acted film on January 15, 2025. The campaign used broadcast interviews to spotlight the emotional realities behind mental health struggles and called for a shift toward healing-centred education. By positioning Trauma Informed Schools UK as a leading authority and equipping spokespeople to share practical solutions, we helped amplify their message to schools and educators nationwide—encouraging the adoption of compassionate, research-backed approaches that prioritise emotional well-being.