As part of a retained partnership, Intrepid Travel teamed up with The Relations Group to boost its UK presence, focusing on ethical tourism and inclusivity, particularly supporting single female travellers. Using a blend of newsjacking, proactive campaigns, and expert commentary, the collaboration secured over 50 top-tier media features on outlets including BBC News, GB News, Times Radio, and Sky News. By elevating the profile of Intrepid’s CEO, leveraging brand ambassadors, and highlighting eco-friendly travel and charitable initiatives, the campaign reached over 12 million people, enhancing consumer awareness of Intrepid’s offerings and solidifying its position as a global leader in responsible tourism.