We positioned Grant Thornton at the forefront of economic commentary during a volatile period for UK businesses, capitalising on breaking news around the technical recession to amplify their expert insight. Through carefully timed media placements and spokesperson interviews, we highlighted Grant Thornton’s predictions on the recession’s likely impact and raised the profile of Schellion Horn as a trusted voice on the UK economy. The campaign not only boosted brand visibility but ensured Grant Thornton remained a go-to authority in national business and finance coverage.