Many people believe that coding and data science are only for engineers or maths experts, which prevents a broad audience—including women and underrepresented groups—from exploring tech careers. The Relations Group worked with Le Wagon to break down these misconceptions, positioning them as a trusted, innovative education provider offering fast, affordable, and hands-on courses. Through UK-wide media coverage and interviews, we highlighted how students gain real-world experience building tech products and data solutions, while becoming part of a supportive international community, inspiring new audiences to upskill and launch careers in tech.