Nytol wanted to educate the public on the importance of resetting their sleep patterns as the seasons changed, especially given the strong link between quality sleep and overall mental well-being. To help them achieve this, we commissioned research that revealed how many Brits struggle with energy levels and poor sleep routines during spring. Using this data, we crafted a targeted media campaign to amplify Nytol’s ‘Spring Back’ messaging during Sleep Awareness Week—highlighting practical tips for better rest and positioning Nytol as a trusted ally in improving the nation’s sleep health.