As access to traditional banking services declines in many communities, Newbury Building Society remains committed to serving local people with both innovation and personal support. The Relations Group led an outreach campaign to highlight the refurbishment of the Thatcham branch and the wider investment across all branches. Featuring the launch of OneBanx—an innovative shared banking terminal—the campaign promoted Newbury’s mutual values and ‘bricks and clicks’ approach, using a strong local news angle to engage regional audiences.