Despite advancements in mainstream technology, Braille remains essential for accessibility, yet its significance is often overlooked. To mark the 200th anniversary of Braille, Sight and Sound Technology aimed to highlight its importance and showcase innovations in refreshable and multi-line Braille technology. The Relations Group crafted a strategic media outreach campaign, securing impactful radio and TV coverage through expert interviews. By leveraging this milestone as a timely news hook, we sparked national conversations on how Braille enhances access to content and complements mainstream technology, reinforcing its continued relevance in an increasingly digital world.