Many face barriers to education, yet online learning offers a flexible and accessible solution. With the General Election approaching, Cambridge Online Education aimed to position itself as the UK’s leading expert in digital education while advocating for government funding and policy support. The Relations Group led a strategic media campaign, securing coverage across radio, TV, and podcasts. Using the release of Dr. Troy Page’s, spokesperson for the brand, debut book as a timely hook, we sparked conversations on the benefits of online learning, encouraging policymakers to prioritise its implementation and making education more accessible for all.