We partnered with the British Psychotherapy Foundation to elevate public understanding of longer-term psychotherapy and highlight the risks posed by unregulated social media therapy. Timed to coincide with Stress Awareness Month, we facilitated expert engagement with radio presenters across the UK to raise awareness of the importance of regulated, professional support. Our strategic broadcast outreach amplified the Foundation’s fundraising campaign for low-fee psychotherapy access, sparking meaningful conversations that empowered individuals to make informed decisions about their mental health care.