With smartphone use increasingly intruding on romantic relationships, the Relations Group helped Lovehoney raise national awareness of the “phonedemic” and its impact on modern intimacy. Using commissioned research showing that over one in ten people cite phone use as a major source of arguments, almost as high as intimacy issues, we positioned Lovehoney as the UK’s leading voice in sexual wellness, encouraging couples to “Turn Off to Turn On.” We leveraged both national and regional data to create local news hooks, sparking discussions around digital distraction, connection, and sexual wellbeing, and highlighting Lovehoney’s role in championing real-world intimacy over screen time.