Many homeowners and developers overlook the importance of proper drainage planning and compliance with SuDS regulations, increasing the risk of long-term flood damage and costly complications. The Relations Group partnered with Nimbus Engineering to highlight the role of expert drainage strategy in preventing these issues. Research commissioned by The Relations Group revealed that 76% of Brits don’t believe their homes are at risk of flooding—demonstrating the scale of public unawareness. This insight allowed the team to create strong regional angles and respond to the news cycle with timely, locally relevant stories that underscored the urgency of flood preparedness.