As the 25th anniversary of the Wet Autumn of 2000 highlighted how vulnerable the UK remains to flooding — with just 8% of the country protected by flood defences despite increasing extreme weather warnings — the Relations Group helped Nimbus Engineering address a growing gap in awareness around flood risk prevention and compliance. By timing the campaign around this significant anniversary, we created strong relevance for national and regional media, using research-led insights to localise the flood risk conversation for news outlets. Through broadcast coverage and expert commentary from Sadia Luckett, we positioned Nimbus Engineering as specialists in flood risk and SuDS, educating audiences on why proper drainage design, flood risk assessments and regulatory compliance are essential for both new developments and extensions. The campaign reinforced Nimbus Engineering’s expertise while encouraging listeners to seek proactive, specialist advice before flooding becomes a costly reality.