To elevate Haute Florist’s presence during a highly competitive season, we crafted a campaign that showcased their luxurious yet affordable floral and gifting range, emphasising their decade of experience and status as one of the UK’s largest online florists. Our approach focused on positioning Haute Florist as go-to experts in premium gifting, and we successfully broke through the Valentine's Day media clutter to secure relevant coverage with key producers, ensuring the brand stood out when it mattered most.