Oxfam needed to boost awareness of its UK volunteer opportunities, particularly among younger audiences who are often unaware of the benefits or impact of volunteering. We delivered a focused media campaign that positioned volunteering with Oxfam as a valuable, rewarding experience—offering practical skills, social engagement, and a sense of purpose. By securing national and regional broadcast opportunities, we highlighted real stories of youth volunteers and drove listeners to Oxfam’s website to explore open roles. This helped position Oxfam as both a socially conscious brand and a meaningful first step into the world of volunteering for a new generation.