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Relations Group logo
Met Office
Weather Ready / National Gardening Week
23
Coverage items
2 hours and 1 minute
Total time on air
8,860,750
Total reach
With unpredictable weather posing seasonal challenges for households across the UK, the Met Office partnered with The Relations Group to deliver two timely outreach campaigns. Using a traditional spokesperson model and exclusive research commissioned by The Relations Group, the campaign secured national broadcast coverage and delivered trusted guidance. The Weather Ready campaign encouraged simple steps to prepare for winter, while National Gardening Week promoted advice to help gardens thrive through summer.
Mission
Met Office
Brand
Media Highlights
Weather Ready / National Gardening Week
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