We supported Branston in engaging a nationwide audience to champion the Great British lunch break by commissioning research that revealed 73% of working Brits rarely take proper breaks away from their desks. To address this "lunch-skipping epidemic," we partnered with confidence coach Hattie MacAndrews to share expert tips on reclaiming downtime. Through targeted media outreach, Branston encouraged the nation to prioritise meaningful breaks and rediscover the value of lunch away from work.