We partnered with Bravissimo to position them as the leading advocate for women with larger busts, emphasising the essential role of well-fitted sports bras in supporting an active lifestyle. Building on new research that revealed most British women wear the wrong bra size, we engaged with presenters across the UK to amplify Bravissimo’s collaboration with charity Think Active. Through targeted media outreach, we sparked nationwide conversations advocating for the inclusion of sports bras in every secondary school PE kit, reinforcing the brand’s commitment to empowering women and girls in fitness.