For World Menopause Day, Bayer unveiled new research highlighting the significant inequalities faced by women from ethnic minority backgrounds in the UK when it comes to discussing, recognising, and accessing support for menopause symptoms. In response to these findings, the brand launched a campaign to raise awareness about menopause and its impact on quality of life. Collaborating with news outlets across the UK, GP Dr. Aamena Salar led the effort, providing expert advice and insights to educate the public on various menopause-related issues.