In promoting the release of Barbara Taylor Bradford’s A Man of Honour, we crafted a campaign that celebrated her remarkable legacy while generating excitement around the new title. Through broadcast interviews, tailored features, and nostalgic storytelling, we reignited public interest in her globally bestselling prequel, A Woman of Substance, while framing A Man of Honour as a powerful standalone novel. Our efforts positioned Barbara as a literary icon with continued cultural relevance, making the launch of her latest book a key moment in the publishing calendar. The campaign capitalised on her existing fan base while attracting a new generation of readers, reinforcing her reputation as one of the UK’s most treasured storytellers.