We partnered with the Hong Kong Tourism Board to drive UK-wide awareness of the Hong Kong Wine & Dine Festival, which had adapted to a digital format during lockdown. With 34 online masterclasses and a celebrity chef spokesperson, the campaign brought together food and wine lovers from across the globe. Our strategy ensured the festival remained a high-profile cultural moment, showcasing Hong Kong’s rich culinary scene while promoting virtual tourism and engaging audiences who were seeking connection, escapism, and inspiration during an otherwise isolating time.