Kooth aimed to strengthen its position as a mental health thought leader by highlighting its pioneering role in creating safe, inclusive online spaces accessible to diverse communities regardless of race, gender, or sexuality. We enhanced brand awareness and extended reach through a targeted campaign that drove traffic to Kooth’s website and the landing page for their report. Emphasising Kooth’s unique offering as a confidential, digital mental health platform widely used across the NHS, with over five million users, our efforts showcased their commitment to removing stigma and barriers to mental health support