Pearson Online Academy wanted to communicate the value of its tailored online education model to UK audiences—emphasising the benefits of live, expert-led teaching in small international classes that support and enhance independent learning. We led a targeted media campaign that leveraged the voice of their New York–based CEO to position the brand as a global education leader. Through national broadcast interviews, we highlighted the advantages of cross-cultural peer learning and personalised academic support, helping Pearson Online Academy connect with parents and students seeking flexible, high-quality alternatives to traditional schooling.